A private relationship app · Founding 1,000, invite-only

Stay close to the people who matter.

Built by people who make people smile.

SMILEE is a private app that nudges you before you drift — "You haven't spoken to Rahul in 4 months" — and keeps every moment you share with someone in a private archive just for the two of you.

Think of it like a fitness tracker — but for the relationships you don't want to lose. Your Circle is who matters, a Moment is anything real you do for them, and SMILEE Memories keeps it, privately, in your own space.

Free to join — for the people you promised you'd stay in touch with. The only ask is one genuine gesture, not a test.

Something more personal than social media.

Belong exactly as you are.

Real people. Real moments. Share only what feels right.

Just your people.

Just your people.

Your moments stay between you and the people who matter.

Meaning over metrics.

A moment is meaningful simply because you made it.

Your own pace.

Connect when it matters. Share what feels right.

Social media asks: "Who is watching?"

SMILEE asks: "Who matters?"

The best relationships are built moment by moment.

Made for each other, and kept for you.

The idea
People don't need more social media. They need better relationships with the people they already care about.

SMILEE is a relationship-maintenance platform first — happiness follows naturally. Built for exactly the stretch of life when college ends, jobs start, cities change, and the people who knew you best quietly become a "we should catch up" text you never send.

What SMILEE actually does

Quiet nudges, before you drift.

SMILEE notices when it's been a while — and gives you a reason to reach out.

"You haven't spoken to Rahul in 4 months."

A gentle nudge before a real friendship quietly fades into "we should catch up sometime."

"Your father's birthday is next week."

Important dates surfaced ahead of time, so you're always the first to remember.

"You found this old school photo. Send it?"

An old memory resurfaced as the easiest possible reason to reconnect.

Every moment you create — a call, a photo, a note — is kept in your private SMILEE Memories, a private keepsake just for you and the people in it, growing more meaningful the longer you stay.

The entry ritual

Before joining, create one happy moment.

Just one real, human thing for someone who matters.

Choose someone

Pick a person who matters to you — old friend, parent, teacher, anyone.

Make a real moment

Call them. Send an old photo. Record a voice note. Whatever feels real is enough.

Tell us what you did

A photo, message, or a few words is enough — always optional, and always just between you and them.

We want to encourage a real-world action — a photo, a message, or a few words is all it takes. Your private conversations stay between you and them, always.

Limited · Free

The first 1,000 will help build SMILEE.

You're helping shape SMILEE from day one.

Founding Member
#0472
Membership. Belonging. History.
Co-created

You vote. We build.

These are features on our roadmap — Founding Members vote on which one we build first.

What should SMILEE build next?
Family Memory Timeline
Childhood Friend Reconnect
Important Moments
Memory Book

Your voice helps shape what SMILEE becomes. SMILEE retains final responsibility for privacy, security, feasibility and execution.

Your people

Just the people who matter.

Just the people you want to stay close to — however your circle looks.

YOU
Child
Sister
Dad
Best Friend
Childhood Friend
Brother
Mom
Partner

Mother, father, brother, sister, partner, children, best friends, childhood friends — SMILEE adapts to whatever your circle looks like. You decide who belongs in it.

Inside SMILEE

Make someone smile, simply.

Pick who. Create the moment. SMILEE keeps it safe.

Who would you like to make smile?
MomDadBrotherPartnerChild
"Found this photo of us from 2011. Thinking of you today."
First SMILEE moment created
2 people added to your circle
Private by design

Your relationships stay personal.

Just your circle

Everything here is designed to feel personal.

Visible only to you

Your SMILEE Circle stays private, always just yours to see.

Your data stays yours

Relationship data stays private, always.

"Your relationships stay personal."

Founding 1,000

Apply to join.

Before your invitation is approved, you'll be asked to create one happy moment.

We'll write only once — when your founding spot is ready.

Your application is in.

We'll reach out with your Smile Challenge when your founding spot is ready.